BeMaBespaar — UX Redesign for Trust
Lead UX Designer & Mentor · Design Thinking · Digital Agency · Real Project
6 Weeks
Process Duration
4
Research Methods
5
Design Phases
Student + Real Client
Team
Overview
Digital agency specializing in UI/UX, e-commerce, and SEO. A 6-week Design Thinking redesign to rebuild user trust and conversion — supervised student team on a live client project.
Challenge
Users lacked sufficient trust signals to engage with the agency's services. The existing experience failed to communicate credibility, leading to high drop-off. The redesign needed to address trust barriers while creating a scalable design system for future growth.
Impact & Results
Delivered a comprehensive UX overhaul: full design system, style guide, component library, and high-fidelity UI. Qualitative and quantitative research validated design decisions. Real client project — not a student exercise — executed with a supervised student team.
Approach & Methodology
6-week Design Thinking sprint: (1) Brief analysis & research planning; (2) Questionnaire, interviews & desk research; (3) Competitive analysis, pattern discovery & affinity mapping; (4) Persona, empathy map, task flows & feature definition; (5) Moodboard, benchmark, style guide & wireframes; (6) Component building, UI design & final handoff.
Key Takeaways
Trust is a design system problem — it must be embedded across every touchpoint, not added as a visual afterthought. Real-world constraints (client expectations, timelines) sharpened the Design Thinking process rather than limiting it. Supervising students on a live project is itself a research methodology.
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