Portfolio
Work
8 industry projects spanning enterprise UX, luxury e-commerce, cultural institutions, and B2B platforms — each grounded in research with measurable outcomes.
Industry Projects
Flowda Dashboard Redesign
Enterprise resource management dashboard for Arabic-speaking markets. Research question: can systematic UX intervention resolve structural usability failures at scale?
SilverBakhshi — Luxury UX Redesign
Luxury silver jewelry brand for high-net-worth clients. Research question: can evidence-based UX intervention improve measurable digital performance without compromising an established luxury brand identity?
Bagh-e Ketab Digital Platform
Tehran's cultural institution required a unified platform merging multiple independent systems. Research question: how can information architecture deliver coherent UX at scale without fragmenting sub-system identity?
Arman Software Website
Arman Software, a leading enterprise software provider in Iran, required a complete website redesign to strengthen credibility with professional clients and decision-makers.
Vivooland E-Commerce Platform
Electronics e-commerce platform for direct purchase and installment plans — built from zero brand identity. Challenge: design a complete visual system and UX simultaneously for a mobile-first market.
BeMaBespaar — UX Redesign for Trust
Digital agency specializing in UI/UX, e-commerce, and SEO. A 6-week Design Thinking redesign to rebuild user trust and conversion — supervised student team on a live client project.
Fontnegar — Persian Font Discovery Platform
Specialized platform for searching, comparing, and selecting Persian fonts. Research question: how can UX design transform fragmented font discovery into a fast, trustworthy, and professional experience?
GulfGate — Immigration UX Platform
Digital platform transforming the immigration process into a legally-backed system for Switzerland, Germany, and Oman. Research question: how can UX architecture convert immigration uncertainty into measurable user trust?
Academic Research
Projects conducted as research mentor
Calmind — Stress Management App
How can UX design address the unmet stress management needs of university students? Mixed-methods research combining survey (10+ participants) and in-depth user interviews.
DietBetes — AI Nutrition for Diabetes
How can AI-driven UX reduce information overload and emotional fatigue in people managing diabetes daily? Survey (10+ users, Type 1 & 2 diabetes, ages 25–65) + user interviews.
Divar — Ad Posting Optimization
Why do experienced Divar users abandon the ad-posting process, and how can form redesign reduce drop-off? Research on Iran's largest C2C marketplace.
Taaghche Redesign — Solving the Unfinished Books Problem
Taaghche faced a critical drop-off problem: users abandoned books mid-read. Research question: how can social and motivational UX transform solitary digital reading into a persistent, community-driven experience?