SilverBakhshi — Luxury UX Redesign
Lead UX Researcher & Product Designer · Luxury E-commerce · A/B Testing
+31.3%
Performance Score
−42.7%
LCP Improvement
+75%
Conversion Rate
−55.6%
FID Improvement
Overview
Luxury silver jewelry brand for high-net-worth clients. Research question: can evidence-based UX intervention improve measurable digital performance without compromising an established luxury brand identity?
Challenge
(1) Preserving luxury brand identity while implementing UX improvements; (2) Educating non-expert stakeholders on UX methodology; (3) Cross-functional coordination under real-world constraints.
Impact & Results
Overall performance score: 67 → 88/100 (+31.3%). LCP: 6.8s → 3.9s (−42.7%). FID: 9ms → 4ms (−55.6%). Conversion rate: 2% → 3.5% (+75% relative growth). Estimated 20% bounce rate reduction.
Approach & Methodology
Mixed-methods approach: competitive analysis, user behavior tracking via Microsoft Clarity, A/B testing, and a scalable Figma design system. WordPress enabled controlled pre/post measurement of performance metrics.
Key Takeaways
Rigorous UX methodology produces quantifiable business outcomes even within constrained brand identity parameters. Stakeholder education is a design challenge in itself.
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