Vivooland E-Commerce Platform
Lead Designer & Project Manager · E-Commerce · Mobile-First · Brand Identity
Zero
Brand Starting Point
Mobile-First
Approach
WordPress
Platform
Live
Status
Overview
Electronics e-commerce platform for direct purchase and installment plans — built from zero brand identity. Challenge: design a complete visual system and UX simultaneously for a mobile-first market.
Challenge
No existing brand identity required building a design system from scratch. Balancing a visually modern aesthetic with optimal performance. Strong client emphasis on mobile-first experience — critical given that most Iranian e-commerce traffic is mobile.
Impact & Results
Visually cohesive, high-performing e-commerce platform exceeding client expectations. Optimized mobile experience with seamless navigation across all devices. Strong brand foundation established from zero to launch. Live at vivoooland.ir.
Approach & Methodology
In-depth competitor research across leading e-commerce platforms. Scalable Figma design system built before any screen design began. Mobile-first approach: all layouts designed at mobile breakpoint first, then expanded.
Key Takeaways
Building brand identity and UX simultaneously requires a design system as the shared foundation — not an afterthought. Mobile-first is not a constraint but a clarifying design discipline.
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